SEO & Digital Strategy - ViVs Design

SEO & Digital Strategy

What is SEO & Digital Strategy Consulting?  To put it simple it’s a digital marketing plan. We help you figure out the best way to market your business using SEO and marketing tactics online. We us various media to develop a plan to maximize the benefits of technology-focused initiatives.

Digital Strategy

 

What every digital strategy should include

Well done marketing strategies should allow you to look at any part and ask why. Even our most basic plans include the following:

Customer Identification Who are your customers? What kind of customers are you trying to attract? What are you doing to attract more customers?

Analytics Analytics is the foundation for most plans. Understanding where your visitors are coming from. How they ended up on your page and what they were searching for is key. Therefore, having a detailed report helps to focus efforts.

Identifying Digital Presence What current marketing channels are you currently using? What are you doing on those channels? Are these the most beneficial for your target audience? To increase presence what content marketing changes do you need? 

Content Marketing – Where should our digital efforts be placed? In addition, how successful were your past methods?

  • copy content creation
  • multimedia content creation
  • newsletters
  • social media engagement

Keyword & Tagging Whether you are putting out a post or advertisement, ensuring that they are properly tagged for SEO and having relevant keywords to boost traffic is necessary.

Examples of Digital Strategy Tactics

We also have various digital strategy tactics. For instance, by combining Facebook Ads, instructional videos, keywords, and closed captioning we boost rankings. Ensuring that businesses list properly and index by search engines is also another strategy we use. This allows us to ensure sitemaps, google my business, and yelp and other trending sites have you linked.

SEO Services & Tactics 

Our SEO Services include White Hat SEO practices and standards. Our goal is to increase organic search engine traffic. Increase website visibility. Use strategic, analytical, and multipronged approaches. In addition to optimizing relationships between social media, content scoring, and cornerstone content. We do this using up-to-date SEO practices for Holistic SEO strategies.

What is White Hat SEO?

We perform White Hat Search Engine Optimization (SEO). This is also an ethical SEO practice that we take very serious. White Hat SEO is used by those who intend to make a long-term investment on their website. Focusing on the user and not search engines. We study user keyword trends, search behaviors, back-links, and follow search engine guidelines. This practice does NOT produce an overnight increase in web traffic.

White hat SEO improves search engine ranking organically while ensuring your web content is not misleading or deceptive. Additionally we focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.

SEO Example: 

If you sell puppies Instead of focusing on how to buy the puppies we encourage writing self help articles.

“Have a problem with fleas on your new puppy?” Head and shoulders is a non-toxic inexpensive way to help control fleas. Fleas are often part of dog ownership. However, your new puppy does not need to suffer from fleas! Nor do you have to spend an arm and a leg on a expensive flea prevention techniques. The anti-dandruff shampoo Head & Shoulders contains zinc which weakens a fleas shell causing it to crack and die. Instead of using harsh chemicals on that precious bundle of joy, trying a more organic approach. For more information contact us. 

keywords – fleas, non-toxic flea prevention, flea control, cheap flea solution, puppy tips, organic flea control.

Because this post would be written using the website’s blog feature. The navigation links to your site would automatically be included. We would also link to a reference article on zinc that states it’s impact on fleas (creating credibility).  We’d include relevant internal links (new puppy would link to your new puppies page). Also, we’d direct readers to a contact us link incouraging engagement.  Finally, we’d include a captivating image or graphic and then share it through various digital platforms.

Our SEO Services

Some of our services include, requirement gathering, analytics, social media marketing, & White Hat SEO. Streamlining multi-platform applications and providing cost saving tactics help short term and long term SEO & Digital Stategy solutions. For pricing and a detailed overview of our SEO services please look at our FAQ’s section on SEO Services.