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SEO, Digital Strategy, & Online Marketing – V.i.V.’s Design

Ever wonder what SEO has to do with a Digital Strategy or Online Marketing? Well, to rank higher in search engines and gain a return on marketing dollars spent doing search engine marketing (SEM). Businesses need to have a plan that properly utilizes search engine optimization tactics to create a return on investment (ROI). This type of plan is often called a digital strategy or a marketing plan. We help figure out how to best market your business online. V.i.V.’s Design uses a variety of SEO and digital marketing tactics.

What every digital strategy should include

Well done, marketing strategies allow you to look at any part and ask why. Even our most basic plans include the following:

Customer Identification. Who are your customers? What kind of customers are you trying to attract? What are you doing to attract more customers?

Analytics. Analytics is the foundation for most plans. Understanding your audience and their search habits are key. Therefore, having a detailed online marketing report helps to focus efforts.

Existing Digital Presence. What marketing channels are you currently using? What are you doing on those channels? Do these channels benefit your target audience? Additionally, what content marketing changes do you need?

Content Marketing. Where should our digital efforts be placed? Also, how successful were your past methods?

  • copy content creation
  • multimedia content creation
  • newsletters
  • social media engagement

Keywords & Tagging – Properly tagged posts or advertisements to boost traffic are necessary. Keywords that are relevant to the page copy also boost traffic.

Examples of Digital Strategy Tactics

We also have various digital strategy tactics. We combine Facebook Ads, instructional videos, keywords, and closed captioning. The combination boosts rankings. Ensuring that businesses list properly and are index by search engines is also another strategy we use. This information allows us to ensure trending sites have you linked.

SEO Digital Strategy Services & Tactics 

Our SEO Services also include White Hat SEO practices. Our goal is to:

  • Increase organic search engine traffic.
  • Increase website visibility.
  • Use strategic, analytical, and multipronged approaches.

Besides, optimizing relationships between social media, content scoring, and cornerstone content, we use up-to-date SEO practices for Holistic SEO strategies.

Digital Strategy Plans

V.i.V.’s Digital Strategy

Ever wonder what is meant by a digital strategy marketing plan? Naturally, it’s all about coming up with a marketing plan while using analytics, marketing strategies, and digital tactics to achieve:

  • ranking
  • visitors
  • revenue
  • social media engagement

All of V.i.V.’s plans include the following @ 5hrs per month:

Initial project kickoff. Fact-finding interview monthly. We discuss your target audience to learn about your goals and priorities.

Basic Website Analysis. Our site analysis focuses on:

  • basic accessibility
  • SEO Scores
  • media naming convention
  • tagging, and mobile compatibility.

Digital Strategy Marketing Plan – SEO Report

Keyword Research Analysis. Perform keyword research and targeting. Provide a spreadsheet of keyword searches and findings.

Social Media Optimization Recommendations. We document the following: digital marketing platforms, social media accounts, and local business citations. Also, we provide recommendations for digital account creations. To include but not limited to: LinkedIn, Facebook, Google My Business, Pinterest, Houzz, Instagram, and Twitter. Included in the document.

Inbound link assessment. Includes, documenting current incoming links if applicable. As well as recommend incoming link building strategies. Full analytics report provided monthly.

Digital Strategy Marketing Plan – SEO Tactics

URL Mapping & Information Architecture. Laying out keywords and diagraming where keywords are linked. Again we suggest internal & external linking.

Titles & MetaData. Writing title tags and description metadata tags. 

On Page SEO Services. Includes audio visual media creation recommendations. Included in document.

On Page SEO Services. Includes audio visual media creation recommendations. Included in document.

Monthly Analytics. Full analytics report provided monthly.

SEO Communication, Coaching & Training. Includes two training meetings for feedback, answering questions, copywriting tips, and content creation advice. We work and communicate with clients/designers as needed.

Digital strategy plans should increase a company’s social media footprint. As well as, grow organic search results and engage customers. All while maintaining the company’s brand.

Have you tried Facebook, Google, and Yelp ads, and they didn’t work? Are you frustrated and unable to able to boost your website rankings? Perhaps you don’t have time to do it. Regardless of the reason, we are here to help.

Before you decide which plan is for you, read the following:

Check out our plans

We offer three basic digital strategy plans. However, we recommend contacting us for customized plans. Each companies marketing needs are unique. Meaning there isn’t a one size fits all solution.

 

Digital Strategy

our process

phase 1

Identify Objectives

  • Objective
    In order to determine success or ROI we have to determine what the target goal. Is the goal to drive new visitors to a website. Or is it to get existing clients to fill out a form?

phase 2

Understand Audience

  • Audience
    Who are you trying to target? New, existing, older, younger, specific deomographic regardless we need to identify.  

phase 3

Develop & implement

  • Develop
    We look to develop the perfect media to distribute on the correct social media or media outlets. 

phase 4

Evaluate results

  • Evaluate
    We will review and measure analytics. 
search engine optimization (SEO)